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MMA going primetime? This Slice of reality could get ugly

May 29, 2008
By John Ryan
Mercury News
In the late 1990s, the boxing community unveiled a cartoonish giant named Eric Esch – “Butterbean.” A big galoot with no formal training, he got his break via the old bar-brawl contest known as the Toughman series. He was The Next Big Thing.

Except he wasn’t, and the farce played a large role in boxing’s decline.

Saturday night on CBS, mixed martial arts will unveil a cartoonish giant named Kimbo Slice (actual name Kevin Ferguson, which we’ll probably never hear again). Like Butterbean, he is a big galoot with no formal training; his fame derives from street brawls that captured a cult following on YouTube. He is The Next Big Thing.

Instead of being a sign of the downfall, though, Kimbo Slice is the headliner of MMA’s long-awaited, much-debated entry into mainstream America.

Times, and sports, have changed.

“This is the opportunity for people to understand that mixed martial arts is really a sport,” said Gary Shaw, the promoter for Saturday’s EliteXC fight card.

But that isn’t a question anymore, not after MMA’s years making millions of dollars on pay-per-view shows. Mixed martial arts is a sport, and it’s too big to ignore.

The significance of Saturday is the prime-time network debut, where the 12-fight card – including a women’s match – might accidentally sully unsuspecting sensitive eyeballs between 9 and 11 p.m. (Live from Newark, N.J., it will be tape-delayed for the West Coast.)

Will the accidental viewer be

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Check out UFC and MMA Trivia with The MMA Digest’s Mixed Martial Arts Trivia Book at theMMAdigest.com

CBS Media Day Quotes

May 28, 2008

GARY SHAW:

“It’s my honor to promote this show in primetime. This event is probably the single biggest thing to ever happen in the sport of mixed martial arts. The fact you will get this for free is huge for MMA. It is something we are very proud to bring you.

“More eyeballs will watch this show than has seen any other fight in the world.

“I want to thank Doug Deluca and a few other people who got together and started this thing. (It started) On a napkin (and) they wrote some notes. Eighteen months later, we are on CBS.

“I want to thank Ken Hershman at SHOWTIME. He was truly the visionary of this. Without him, we wouldn’t be here today.

“For me this is a milestone in my career. Boxing hasn’t been on network TV in a long time. This is huge.

“Nothing can be bigger for our company. To these fighters, this is it. The morning after May 31 they will be cult heroes. It (their CBS appearances) will change their lives dramatically.

“To the athletes that signed with EliteXC, we have delivered something that has never been delivered in MMA.

“Doug Deluca said that he wants MMA to be in the Olympics in 2012. If this can happen, maybe that can happen.

“ I believe the future of the sport is resting on our shoulders. If we don’t have the largest MMA audience, I will hang myself. That will make for great live television.

“It will be a fast format on Saturday night. We are in a five-fight format, it’s going to move. It will resonate because it is fast-paced action. The stoppages are fast, the action is fast. You don’t get 12 rounds of a boring fight; you get non-stop action and high energy throughout the night.

“On EliteXC, you are not going to watch two guys having a love fest on the ground. You are going to see an exciting fight.

“Fighters are the most important thing in our company. We work for the fighters. I want our fighters to be bigger than ProElite and EliteXC.

“We have a great farm system. We try and get them started on our ShoXC series and them put them on SHOWTIME and maybe someday on CBS.

“No organization owns all the best fighters and no organization owns all the best fights. UFC got this started, but we are coming now. When UFC looks through the rearview mirror, we are on their bumper. We are just drafting right now.

“When we sign fighters we allow them to fight in other organizations. People that fight for us enjoy that special freedom

“There are a lot of important things that we can do to help MMA. Putting other organizations against each other is one of them. Imagine if we could do a show of UFC vs. EliteXC. We are willing to do that.

“The great thing about MMA is that a loss in MMA is not devastating like a loss in boxing.

“About the Robbie Lawler-Scott Smith fight: This is a fight that I don’t want to be a promoter for. I would rather be up in the stands watching it.

“If we can send women to war, then they should fight on TV. I thank Ken Hershman for putting Gina on in the beginning, and look at us now.

“When you start getting a lot of positive and a lot of negative coverage, you’ve arrived. Kimbo is going to get a lot of shots taken against him because he is on CBS. It’s not a bad thing, but it’s not pleasurable to read. Unfortunately, it comes with the territory.

“We spent a lot of time putting together the announce team. We were looking for a great mixture and the perfect recipe.

“We will probably have some bumps and some criticism. But we are ultra confident that we will bring the arena experience right into your room.

“We are all about the sport. If we don’t succeed in growing the sport, it will die on the vine.

“Every time we do these fights it gets bigger and bigger. Gus (Johnson) likes the violence, I like the fast pace. That is what boxing is missing.”

KELLY KAHL:

“We are thrilled to be bringing mixed martial arts to a wide audience. It’s been fun watching the kind of publicity and excitement. We have some great fighters and it all culminates on May 31.

“We’re going to start with the four fights (broadcasts) and in success hopefully expand that further. We’re very excited about the 31st.

“We really don’t know what to expect; it is fun watching the interest level grow. The bar for success isn’t all that high. We really don’t know what to expect, but we’re anticipating good things.

“I hate to say the bar is really low on Saturday night. We do OK but we’re hoping to see an improvement on what we do. Hopefully we see an increase in the younger demographics.

“You’re going to get a bigger audience with tape delay on the west coast. We’re trying to get the biggest audience out of this.

“It’s a little bit of a hybrid of entertainment and sport. This is certainly a sport.

“To get new fans in to the fold, we really want to build the sport and one way to do that is to maximize the sport as best we can.

“I’m struck by the athleticism of these guys. These are world class athletes. They do not walk out of a bar and into a cage; they walk out of a gym and into to a cage.

“We are already planning to introduce this to a casual fan. This is really going to hum along. You are not going to see a lot of waiting. When one fight is done, we are teeing the next one up right away.

“We are always looking for opportunities. This is an example where opportunity meet a need. On Saturday night, CBS did not have a lot going on. It used to be a place for great event programming, and this is a chance to get back at that.

“We spoke to a lot of different organizations and EliteXC and ProElite felt like the best fit. They have a great relationship with SHOWTIME and it worked out well.”

DOUG DELUCA:

“It is also important to us to grow the sport. You’re going to see some amazing stars and athletes in the next few years.

“There seems to be a heightened interest now. That is a great thing for the sport, for CBS and for EliteXC.

“These guys are some of the best athletes in the world. The world is going to see that on May 31. We have a great roster of fighters and we are loyal to them.

“CBS has been a fan and watched this sport grow from its infancy to where it is today. We started our partnership with Ken Hershman and SHOWTIME. CBS invested and waited to see how things went. It was extremely successful on SHOWTIME and it has progressed to CBS.

“It has been a big year and a half for us and the sport of MMA. This is a sport that will be here for a long time. It will continue to grow, and ProElite is dedicated to helping it grow.

“These fighters deserve a big congratulation. They will be taking part in the biggest day in MMA.

“We are committed to great content. We are building a global network of MMA. We are going to create a great MMA umbrella that will help this sport progress. It is all coming together in a major way. We are ready to go on CBS.

“I think this will be a work in progress. This is a hybrid between entertainment and sport. We will hit all categories of fans on Saturday night.

“Most of the people who have not watched the sport have not liked it. Everyone who watches it with an open mind becomes a fan. We want to teach the non-fan to become a fan. On May 31 we hope to make that happen.

“There is a lot of pressure for the sport. If this doesn’t do well on network TV, it doesn’t do well for the sport. Pressure is not a problem, we are excited by it.”

NICK DIAZ:

“It’s great to be here with all these famous MMA stars. It’s great for me to come here and get to travel around a little bit.

“I just fought in Japan and will be fighting again June 14 on SHOWTIME in Hawaii. Looking forward to a worthy opponent, so we’ll see how it goes. I am looking forward to fighting on SHOWTIME. It’s always good to be fighting on live TV like that.

“I’m happy to be with EliteXC. It’s been a wild ride and I’m happy to be on board.’’

ROBBIE LAWLER:

“It’s pretty good to get this out to the general public why media needs to be involved and learn about the sport. I’m ready to fight on May 31. I’ll be ready to go.”

SCOTT SMITH:

“I love the workouts because probably half these people here have no idea what MMA is about. It’s good for the public to come out and see the guys’ personalities. The more exposure these guys get the more people get to see their personalities.

“Lawler? I couldn’t ask for a better opponent. When I signed with EliteXC, there were three fighters that I looked at and said, ‘these would make fun fights’ This is definitely one of them..

“I’m honored to be a part of this historic event. This is an absolute dream fight for me. I never ask for the easiest fights. This fight with Lawler is going to be one of those fights that you continue to replay over and over.

“I think my first fight for EliteXC I was under a little pressure. For this title fight I don’t feel that I’m under any pressure. This fight is huge and we are all very proud to be a part of it.”

GINA CARANO:

“I think it’s important to remember we’re not just female fighters. We’re fighters. This is going to be one of the toughest fights of my life and I hope you guys enjoy it.

“When it comes down to it there are just two fighters in there. I am anticipating one of the hardest fights in my life. It is exciting, but it is just another fight. Fights speak for themselves.

“There are a lot of female fighters in the world, the public just needs to warm up to them.”

FRANK SHAMROCK:

“I have been here kicking butts and speaking in the cage from the very beginning. The only difference is we have CBS and SHOWTIME behind us.

“I broke my arm in my last fight in on SHOWTIME. This bone simulator is supposed to help my bones grow faster. I am wearing it now and will be fighting again in September. Welcome to MMA.

“I’ve been in the business for a really long time. I always knew this day would come. It’s the greatest sport in the world and the greatest lifestyle in the world. I’m proud to say I’m a mixed martial artist.

“I’ve invested my entire life in to this sport. I put my entire future in the success of this sport. For me it’s an art form and a lot of these guys want to be respected in their art.

“I’ll train this commentary team to kick any other commentary team’s butt.”

PHIL BARONI:

“I’m going to knock this kid out. I am going to send him back to New Mexico in a body bag. He has a big mouth, and I am going to shut it. He’s not here, so what can I say.

“The real tough guys fight in cages. Hit the books, don’t throw hooks. It’s not all it’s cracked up to be. Stay in school.

“Everybody here is a fighter. Kimbo started on the street. That’s where I started out. We are all fighting for something.”

JAKE SHIELDS:

“I’m feeling healthy again and I can’t wait to fight again.”

KIMBO SLICE:

“I’ve been fighting since I was 13. I’ve been having my fights recorded for about five years now and look where it took me.

“I don’t know anything about my opponent.

“When I was fighting on the street there was no training.”

DAVID DINKINS, JR. :

“We wanted to fill all the requirements. Frank is an expert. Mauro is an MMA historian. Karyn is a great MMA fan and reporter and Gus is one of the best announcers out there.

“We are sensitive to the violence level. I think we are going to see how fast we can go. We are usually able to take a lot of liberties on pay per view and SHOWTIME. We don’t want it to be too graphic and we don’t want to turn people off, but we want to be true to the sport.

“The refs are on top of things. There isn’t a chance of sustained concussions. This sport is very safe.

“It is sport and entertainment. What makes the stars stars is that there is the special X factor of the entertainment portion. If we are not properly broadcasting this, we are not doing our jobs. What makes this special is the arena experience. It will be a smooth running story of the night that we plan to broadcast. There will be some challenges with the commercials, but we will show you the whole night.”

GUS JOHNSON:

“Hopefully our approach is to not only highlight what these athletes do in the ring, but (other things). I want to know about Kimbo Slice and how he was one of the Top 10 linebackers in the U.S. and then Hurricane Andrew hits. I want to know more about Gina Carano. Those are the kinds of things we want to talk about on a regular basis.

Our team will approach this the same way we approach the NFL on CBS, the NCAA on CBS. Mixed martial arts is the sport of the future. It’s about kids, not 30-year-olds like us. What America is going to see is guys going out there and fighting.”

“For me it is an honor to have the opportunity to work with ProElite and EliteXC. I think that MMA is the sport of the future. I have called all the big sports, but what I like about this sport is you get to see athletes who will leave it all out in the ring. You will see non-stop action, and that is exciting.

“We will tell America what we see. We won’t be edited by anyone. We want to tell a positive story.

“From a boxing perspective, the purists don’t understand it. They don’t understand that the hardest part is on the ground. Our challenge is through a Frank and Mauro to educate America on what they are seeing. Then there will be much more of an appreciation for what they are watching.

“If boxing is the sweet science, then MMA is quantum physics.”

KARYN BRYANT:

“I think it’s really important for people to understand that the women watching the sport were brought along by their boyfriend and left a screaming fan. I want to thank CBS because I think it’s going to be an incredible endeavor. I’ve been working boxing for a few years and the excitement that I have for boxing and MMA is real. There are a lot of us that enjoy the sport and enjoy the athleticism.

“I got into MMA several years ago hanging out with (pro MMA fighter) Malaipet and having my husband come home from training with him and having to put a steak on his eye. MMA is a lifestyle and it truly is. A lot of the friends that I have are from my husband’s fight club.”

MAURO RANALLO:

“I want to thank everyone for finally bringing the greatest sport in the world to network TV primetime. We have finally arrived. These are the best athletes in the world. You will very quickly find out that these are the best athletes and some of the nicest people outside of the cage.

“There is no one else who deserves to be calling a fight as much as Frank Shamrock. He is a legend in this sport.

“I love how EliteXC allows us to talk about every sport. The sport is mixed martial arts, MMA, not UFC.”

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Check out UFC and MMA Trivia with The MMA Digest’s Mixed Martial Arts Trivia Book at theMMAdigest.com

2004 Kimbo Slice mention in article

May 28, 2008

from MSNBC:

The main strip of Virginia Beach along the ocean was deserted — a ghost town without a car in sight, where hotel vacancy signs shined hopelessly on a cold night in November. But it was another story inside the fourth-floor ballroom of the Surfside Inn. Beer flowed, the heavy beat of hip hop rocked and a crowd gathered around a regulation boxing ring set up in the middle of the room.

After all, it was fight night: an amateur “no-holds-barred” martial arts tournament that takes place every three months, called “King of the Ring.” A pleasant woman in a sweatshirt tended the door, with a metal box stuffed with cash in front of her on a fold-out table, right next to a local police officer. Tickets ranged from $20 for sitting in a folding chair to $50 for a seat in the overlooking balcony with the VIPs.

“No hold barred,” sometimes called “submission fighting”, “extreme fighting,” or “mixed martial arts,” is not as brutal as its name implies. It is no longer underground and has battled its way to popularity.

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“It’s always nice,” one local fan, 23-year-old Chris Honeycutt, pointed out as he watched a couple of lightweights, “to see some guys pound each other.”

In an era when even an NBA game in Detroit can devolve into a real no-holds-barred fracas, he may have a point. After all, maybe that explains the endless replays of Friday night’s basketball brawl. There, though, the punches were a sideshow to the main event, while in Virginia Beach, the fighting was the central point.

It was a humble place, but the promoters strove for ambience. The lights dimmed, a cloud of smoke burst from the smoke machine, and then the strobes seared the ring as the announcer called out the fighters’ names.

In a typical battle, Joey Allen, a local from Virginia Beach with a build as wiry as a car antenna, was waiting in the makeshift “locker room.” In reality, that was the hotel kitchen, with its brushed stainless steel refrigerator and giant gas ranges and cutting boards. When his name was called, he came out with his coach and supporters through the heavy swinging doors.

The other fighter, a U.S. Marine named Will Loushine down from Quantico had come upstairs in the hotel elevators from his room stripped to his fighting shorts and already wearing his gloves.

In the ring they squared off and angled toward each other like crabs on a beach heading for a strip of fish. They wore nothing but shorts and small leather gloves that cover their knuckles but allow them to grab. They started cautiously jabbing and they grabbed each other, and suddenly they fell hard to the mat, still slamming each other, and wrestled, Allen on top, slamming his fist down on the Marine’s face like a hammer. Still, he was unable to get any leverage behind the blows.

‘I’ll come again’
“Good job,” shouted Jennifer Millner, as Allen mashed the Marine’s face with his palm, “Go, Joey!” She’s a local woman who found herself at one of these tournaments for the first time. Blonde, wearing a white turtleneck and sipping a beer, she is a far cry from the stereotype some might imagine of a fan raving for the sight of blood. She drives a UPS truck for a living, and she’s just a friend of the fighter. “I’ve known him since he was two or three years old,” she said. “I used to work for his grandparents.” Is the fight too gruesome for her? “No, I’ll come again.”

In the ring, the Marine moved his hand to protect his face, and that left his ribcage open. Allen started thwacking the exposed torso, with short blows, each strike a loud crack like a bat hitting a ball, clear enough to hear over the audience catcalls.

Still, in spite of the ferocity, modern-day “no holds barred” fights have rules.  Section L of the mixed martial arts rulebook lists the “illegal techniques,” which include “head butts,” “biting” “eye gouging or fish hooking,” “groin strikes”, “hair pulling.”

This sort of fighting, in the United States, at least, started in 1993. By now most Americans have heard of the Ultimate Fighting Championships. Critics used to call it “human cockfighting,” but the sport evolved. Now there are rounds and weight divisions. Opposition never had much traction. A few states banned it, but most permit the matches and regulate them like boxing. By now, the fights are even available for rent on the recent release sections at video stores.

The King of the Ring, here in Virginia Beach, was a far cry from all that. It’s like your local softball game compared to the Yankees and the Red Sox in the World Series. In fact the Marine and Allen scrapped and panted for free. They do it to prove they’ve got skill, they do it to prove they can take the punishment, and they do to prove they’ve got game.

I only learned about this event because I was working out myself at Maguilla Brazilian Jiu Jitsu Academy in Maryland. And one of my fellow students, Vlaja Varsilis, from Georgia, the former Soviet republic, was competing. Vlaja, a pleasant and cheerful 27-year-old built of solid muscle, can barely speak enough English to read an exit sign.

Vlaja’s fight was quick. First he dove in and tried to tackle his opponent, and then when that didn’t work he came in swinging like a helicopter’s rotor. He knocked his opponent out in 18 seconds, and then when the guy seemed to take a while getting off the canvas Vlaja leaned over in concern.

Still, his opponent stood up unsteadily and recovered, and the referee held Vlaja’s hand up.

‘Most of these guys are egomaniacs’
At the King of the Ring, the event’s promoter was William Varner, a fit-looking man in a white polo shirt who sat at a round table right next to the action. He runs a local martial arts school, although he himself has never fought.

“I’m 41 now, but the state frowns on anyone doing this kind of thing over the age of 35, because there is a high risk,” he said. Why do the fighters compete? “Some guys do it for one time just to test themselves,” he said, “and then they get on with their lives.” A lot of it has to do with pride. “Most of these guys are egomaniacs — a lot of them are.” he laughed.

Varner says there have been injuries, although they are rare. He doesn’t count knockouts. “I don’t consider that an injury. If the doctor passes them in their post-fight medical, then that’s not really an injury. They check their eyes, make sure they don’t get a concussion.”

One team that has been sending fighters to his events consistently has been the U.S. Marine Corps. “They’ve been getting better,” he said, although their performance this time was weak. “They won one out of five, but before this event they’ve been doing very well. They developed their own martial arts system, and this is an arena they can test it.”

Varner makes sure to point out that the sport is not as violent as it’s portrayed. “These guys are skilled,” he said. Still, the event, indeed, the whole sport has an underground aura about it, even if it isn’t underground at all.

Promoters like Varner often try to walk a careful line. On the one hand, they want to insist it’s as safe as bumper cars so they don’t get accused of running death matches or a real life “Fight Club.” They insist this has a better safety record than boxing and point out that even hockey is more brutal. Still, they don’t want to lose their edge. Professional fights go by the names “Rumble on the Rock,” or “Super Brawl” or “Final Conflict,”

Andrew Smith, a martial artist who runs a no-holds-barred Web site, says the sport is safer than boxing, but suffered from promoters’ trying to sell tickets back in the early days in the 1990’s. “They’d say ‘Anything can happen, even death.’ What they were saying was, ‘Come see the freak show.’”

Boxing called ‘far more dangerous’
It’s another story now, he says, as the sport has developed.  “The fights going on now are between world class athletes. In mixed martial arts I’m not going to say there are no injuries but there are not that many compared to other contact sports.” Boxing, he says, “is far more dangerous.”

Still, he says, as this sport gets safer, “people will always push the envelope. They always want something more.”

Most recently, bare-knuckle matches have been appearing on the Internet, hard-core brawls with no referee, no ring and plenty of blood. The newest phenomenon on the Internet is a backyard brawler named Kimbo Slice, who fights in matches without regulations.

And on the mixed martial arts chatrooms, Smith says, “Everybody’s talking about it. That’s all they are talking about pretty much.”

Aram Roston is an investigative producer for NBC News based in Washington.

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Check out UFC and MMA Trivia with The MMA Digest’s Mixed Martial Arts Trivia Book at theMMAdigest.com

Kimbo ready for Prime Time?

May 28, 2008

From Sherdog.com:

The same week that UFC President Dana White’s glowering, slightly pouty mug was inexplicably splayed across copies of Men’s Fitness — a magazine with a last-reported circulation of 700,000 — rough-knuckled Kimbo Slice took up residence on the cover of ESPN: The Magazine (cir: 1.95 million) and was featured in a one-page spread in Entertainment Weekly (cir: 1.725 million).

It is conceivable that his pending destruction of James Thompson (Pictures) on Saturday’s premiere EliteXC telecast on CBS will be the most-watched fight in mixed martial arts history. CBS routinely draws a minimum three to four million viewers in that timeslot — as much as 13 million for a big NCAA sporting event. Household familiarity with the network and recent media ogling could help Elite best the roughly five million couch occupants who watched the UFC’s Quinton Jackson (Pictures) outpoint Dan Henderson (Pictures) on Spike last September.

Ratings, circulation, carry the one, blah, blah. To the point: for better or worse, Slice is poised to become the most notable (some might say notorious) freestyle fighting athlete in North America, the bearded face of a burgeoning sport that has long struggled for public acceptance and respect. For many, the impression of this complex, neurally and physically demanding activity will be distilled to Slice’s haymakers robbing Thompson of consciousness in a pithy scrap that seems predestined to last less than 90 seconds.

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Check out UFC and MMA Trivia with The MMA Digest’s Mixed Martial Arts Trivia Book at theMMAdigest.com

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May 25, 2008

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